The #1 Cost-Saving Strategy That 99% of Marketers Overlook
The #1 Cost-Saving Strategy That 99% of Marketers Overlook Lynn Hunsaker I’ve enjoyed working in B2B marketing for the last fifteen years. And I’ve seen it all, from online behavior analysis to lead...
View ArticleMarketing Metrics, Technology & Customer Experience
Marketing Metrics, Technology & Customer Experience Lynn Hunsaker Sometimes the simple basics can refresh our perspectives and effectiveness. In the recent Marketing Operations & Technology...
View ArticleMetrics for Marketing Management
Metrics for Marketing Management Lynn Hunsaker Measuring progress as a predictor of your company’s financial growth is the way to open doors to funding. The word “progress” in itself is a clue to the...
View ArticleMarketing Performance Management Defined for Wikipedia
Marketing Performance Management Defined for Wikipedia Lynn Hunsaker Marketing Performance Management definition, as proposed Wikipedia updated content. Please comment below to indicate your approval...
View Article7 Deadly Sins of Marketing: #1 Ill-Defined Metrics
7 Deadly Sins of Marketing: #1 Ill-Defined Metrics Lynn Hunsaker Today’s marketing departments must justify their existence. The need to measure results is inevitable. However, the instincts and skills...
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